Dr. Alexandre Joyce is an independent innovation strategy consultant, trained designer, and specialist in sustainable business models. For more than 15 years, he has supported leadership teams, organizations, and entrepreneurs in innovation, transformation, and strategic development initiatives. His work has included mandates with organizations such as Hydro-Québec, CAA-Québec, Cascades, GSoft, AddÉnergie, and others operating at the intersection of innovation, user experience, and sustainability.

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Holding an interdisciplinary PhD from Concordia University, he developed the 3D Business Model Framework, an internationally recognized approach designed to integrate economic performance, social impact, and environmental responsibility into business model design. His research has been cited more than 1,200 times in academic literature. Prior to his independent practice, he contributed to the development of design thinking services at DesjardinsLab, helping foster innovation capabilities among thousands of employees.

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Convinced that innovation is a team sport, Alexandre works as a strategist, facilitator, and coach, helping organizations clarify visions, generate ideas, build prototypes, and rapidly test solutions in real-world contexts. His approach emphasizes co-creation, experimentation, and reducing uncertainty associated with innovation and change.

 

For more than a decade, he has also shared his expertise with the next generation through teaching and mentoring, including engagements with HEC Montréal, La Factry, the Entrepreneurship School of Beauce, and design education programs. He also contributes voluntarily to organizations focused on social innovation, sustainability, and community development.

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Through his work, Alexandre aims to help organizations design models that are more innovative, resilient, and aligned with today’s human, social, and environmental challenges.